Tag: Biz Moves

Scarecrow M&C Saatchi bags the Gopal Snacks’ creative mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The full-service creative duties of the brand will be handled by the agency’s Mumbai office, stated the company in the release.

Mirum India wins digital mandate for ibis Hotels

ibis Hotels aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels.(Representative Image via Unsplash)

With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

Publicis Groupe’s Digitas India has won the digital creative mandate of Deoleo India

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these brands through cutting-edge digital narratives and enhanced consumer engagement.

Sintex’s media account on pitch: Exclusive

Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Image source: Unsplash)

Sintex’s media mandate is currently on pitch. Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex in February 2024.

EXCLUSIVE: IPG Mediabrands gets Congress party’s media planning and buying mandate for 2024 Elections

Media planners are forecasting a wildly broad spectrum of political ad expenditures on mass media (newspapers, magazines, radio, television, and the internet), ranging from Rs 2000 crore to Rs 13,000 crore. (Image source: Moneycontrol)

The account will be handled by BPN, a division of Initiative Media, which is part of IPG Mediabrands.

Exclusive: National Payments Corporation of India calls for digital marketing pitch; Mandate to also focus on UPI awareness, RuPay

The contract period will be for 1+2 years, starting from May 2024, subject to yearly review. (Image source: Fisdom)

The onboarded agency will help the NPCI define, plan and execute digital marketing strategy for all of its products to strengthen the brand’s digital presence, with special focus on UPI awareness and RuPay.

Cheil’s Experience Commerce bags the creative and social media mandate for The Sleep Company

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Storyboard18 Global News Break Confirmed: Publicis Media gets Spotify’s global media account

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Media gets the streamer’s business in India. Storyboard18 broke the global exclusive story on February 1.