Tag: Biz Moves

Dentsu Creative bags the integrated creative mandate of Popeyes

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office.

As per the mandate, Dentsu Creative will develop end-to-end creative solutions for Popeyes India. This includes the development of brand strategy, identity, communication, and a robust digital presence.

Aditya Birla Group’s new paints company Opus appoints DDB Mudra as creative partner

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

With this partnership, DDB Mudra will manage the comprehensive portfolio of four brands from Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

Sociowash secures the digital mandate of Tide Arabia

The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of voice of the brand by executing campaigns that will increase engagement and brand recall.

The agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

Airline brand IndiGo calls for a creative pitch, Wunderman Thompson is the incumbent

IndiGo was in the news recently for its customer service. Shaadi.com CEO Anupam Mittal criticised Indigo for its ‘inhumane’ treatment of passengers, mentioning two flights that encountered significant delays. (Image source: CNBC-TV18)

WPP-owned Wunderman Thompson India, which was recently merged with VMLY&R to create VML India, is the incumbent agency.

GOZOOP HAWK bags listening and digital customer support mandate for Amazon miniTV

Amazon miniTV offers a large library of popular web series, movies, reality shows, dubbed international content, in multiple genres like comedy, romance, slice of life, thriller and more.

As part of the mandate, GOZOOP HAWK’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the brand by understanding and tracking valuable web conversations to delight customers.

Dentsu Creative bags the creative mandate of Motorola

The agency won the mandate following a multi-agency pitch and will service the brand from its Delhi office. (Image source: Moneycontrol)

As per the mandate, Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms.

mSix&Partners entrusted with the integrated media mandate for Kapiva

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on e-commerce platforms. The brand will also closely collaborate with mSix&Partners and utilize its capabilities in precision planning and data measurement to address unique business challenges.

Exclusive: Volkswagen India’s Rs 150-180 crore media business up for grabs; calls for pitch

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

German automaker Volkswagen initiated a global review of its media planning and buying account. Its contract with PHD ended last year. Media spends in India are in the range of Rs150-180 crore.