Biz Moves – Page 3 – storyboard18

Omnicom wins creative mandate of Air India Express

Last year, Air India had started the rollout of its new global brand identity across touchpoints. (Image source: Moneycontrol)

Meanwhile, flagship brand Air India’s creative mandate is with McCann Worldgroup.

Publicis Groupe bags Spotify India’s media business worth Rs 100 crore: Exclusive

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Following a global pitch and realignment, Spotify gives its media mandate to Publicis Groupe’s media investments company.

Dentsu Creative India bags digital mandate for Sony

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Dentsu Creative India will leverage its client-centric approach and expertise in marketing tech consultancy to deliver a blend of digital strategy, creative excellence, and data-driven insights.

Nodwin Gaming acquires Comic Con India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

NODWIN Gaming will acquire 100 percent of the shares of Comic Con India at a valuation of Rs 55 Crore through a combination of cash and share swap from the founders of Comic Con India – Jatin Varma and Karan Kalra.

Publicis Worldwide bags the integrated creative mandate of Pramerica Life Insurance

As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign, ‘This is my Climb’, for the brand.

Hero Cycles brings Wieden + Kennedy on board

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Wieden+Kennedy’s mandate is to steer the brand into a new era, bringing a fresh, contemporary perspective to the entire brand portfolio of the company.

Jio-Bp’s Rs100 crore media account now with Vibrant Media

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Vibrant Media will handle Jio-bp’s media duties.

Millet snack enterprise Troo Good appoints Wunderman Thompson as its ad agency

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Wunderman Thompson assumes responsibility for crafting advertising and digital communications strategies for Troo Good across various social media platforms.

Biz Moves: Top account movements of 2023

ere’s a comprehensive look at businesses that agencies in India picked up through the year. (Representative Image:PEIWEN HE via Unsplash)

A recap of the media, digital and creative businesses bagged by agencies in India.

White Rivers Media wins 25+ business accounts in 2023’s Q4

In addition, the agency landed big hits in the AI and CGI arena with content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.