Biz Moves – Page 4 – storyboard18

Interactive Avenues bags e-commerce mandate for TTK Healthcare

Interactive Avenues will be responsible for managing TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. (Representative image by Andy Hermawan via Unsplash)

The account will be serviced by the agency’s Chennai office.

Cheil bags fashion-led hypermarket Vishal Mega Mart’s creative mandate

ITC's packaged atta, which is sold under the Aashirvaad brand, is the largest revenue contributor. ITC has been launching food FMCG products every year. (Representative Image: Giorgio Trovato via Unsplash)

Vishal Mega Mart has selected Cheil as its creative agency partner with a mandate to focus on integrated advertising and marketing solutions.

Mankind Pharma awards D2C digital mandate to Social Beat

Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma, encompassing various channels such as social media, search engine optimization (SEO), content marketing, and more.

With SFA Championships on JioCinema, school sporting competitions will make way to digital and television

In a final notice, issued to MSOs on January 1, 2024 are urged to furnish necessary details and change their status by January 31, 2024.

With the broadcast of SFA Championships, schools across the country will be able to recognize the sporting potential that their athletes can further harness

Porsche India invites agencies for a strategic partnership

The German car maker Porsche is doubling down on building its India presence. According to media report, the company is actively looking for investor partners. (Representative Image: Campbell via Unsplash)

The German car marker is looking for an agency to execute, track, and fine-tune its digital campaigns across platforms while focusing on prospecting and lead generation strategies.

Whirlpool Corporation plans to sell up to 24 percent stake in Indian arm next year

Whirlpool Corporation asserted that it continues to see India as a significant marketplace for growth and an integral part of its growth strategy and it "remains committed to expand the business with new product launches and the recently acquired Elica India business." (Image source: Moneycontrol)

On November 30, 2023, Whirlpool Corporation announced its intention to enter into one or more transactions to sell up to 24 percent of its ownership interest in Whirlpool of India Ltd in 2024, the company said in a regulatory filing, which was shared on BSE by Whirlpool of India.

Swiggy retains Havas as its media agency: Sources

Jarek Ziebinski comes with over three decades of experience in marketing, media, and advertising. (Representative Image: Vardan Papikyan via Unsplash)

The agency has Swiggy’s business since 2016.

Accenture to acquire creative and digital experience agency Rabbit’s Tale

Rabbit’s Tale is the third acquisition that Accenture Song has made in Southeast Asia after Romp and Entropia to bolster its ability to help clients grow, innovate and sustain relevance. Other global acquisitions include ConcentricLife, Fiftyfive5 and The Stable. (Representational image by frame harirak via Unsplash)

The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.

Foot Locker signs long-term licensing agreement with Metro Brands and Nykaa Fashion

Under the terms of the agreements, MBL is granted exclusive rights to own and operate Foot Locker stores within India and to sell authorized merchandise in Foot Locker stores. (Representative image by Sebastien Chiron via Unsplash)

According to a report, the volume of the sneaker segment in India is projected to reach 66 million pairs by 2028.

Madison Loop has bagged Oberoi Realty’s integrated mandate

Sarina Menezes, head and vice president – brand marketing and corporate communication, Oberoi Realty, commented, "We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty". (Representative Image: engin akyurt via Unsplash)

The agency will oversee creative, digital media, social media and performance marketing for the client.