Travel – storyboard18

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.

Travel 2022: Why did Cleartrip change its logo design?

Cleartrip said that the new brand identity represents the company’s refreshed customer-focused approach to enable an easy hassle-free travel journey and encourage customers to travel more. (Representational image via Unsplash: The Travelling Companions, 1862. By Augustus Leopold Egg)

CMO Kunal Dubey sheds light on the new logo, travel trends and the OTA’s future plans