#Quantum Brief – storyboard18

Mast & Meh: Oakley, Thums Up, Tata Motors, Myntra, Levi’s India

Still from Tata Motors' Durga Puja ad

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Exclusive: Unilever’s Harman Dhillon responds to feedback on viral Dove ad

Harman Dhillon, vice president, hair care, Unilever talks about the negative feedback on the new campaign, changing ideas of beauty and how Dove is striving to stay relevant among Gen Z consumers.

She also sheds light on how the iconic brand is addressing changing beauty standards

EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar

"No creator says that I want to be a short-form creator or a long-form creator. They want to be storytellers and they want to express themselves and tell their stories in different forms," says Vidyasagar.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.

Biz Moves: Bharat Media Group gets cracking; Carat India, Hashtag Orange and Option Designs win accounts

Here’s a round-up of the agencies who’ve won new clients and business. (Representational image: Museums Victoria via Unsplash)

Keep up with all the key business wins and account movements.

ResMed hopes its rap track can help Indians sleep well

People are often unaware about sleep issues. There is a need to create awareness about the importance of sleep and sleep-related disorders. (Image: A still from ResMed's ad)

With a campaign featuring singer and rapper Baba Sehgal, the brand wants to change the way we treat sleep disorders.

Throwback: For the love of your wife – The Prestige cooker ad

Raja Bundela was an upcoming actor at that time, and this commercial went a long way to give him recognition. He even opined that women would walk up to him and compliment him, “Pati ho to aisa”.

Today, ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkar’ seems outdated, sexist even, but it’s one of the most memorable taglines ever written.

Mast & Meh: Spotify, SUGAR, Tata Capital, Byju’s, Vicks, Jar

Tank-ed: SUGAR's founder and Shark Tank judge Vineeta Singh makes a bizarre and seemingly forced appearance in this ad. Shark Tank hangover, perhaps?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Biz Moves: Leo Burnett, Grapes, FCB Interface, L&K Saatchi & Saatchi bag new business

Here’s a round-up of the agencies who beat competition to bag new clients and business. (Representational image: Vikram Sundaramoorthy via Unsplash)

Keep up with all the key business and account wins and movements.

Exclusive: Manish Tiwary wants the whole country to say ‘Amazon Se Liya’

"As we move towards this goal of the $5 trillion economy, I think we have a few things which make me personally very optimistic. One is the age profile, the income profile and, more importantly, the spirit of entrepreneurship and the resilience which all of us, as consumers and as professionals, have," says Amazon’s Manish Tiwary

The e-commerce juggernaut’s country manager for India gives us the inside view of the brand’s festive season campaigns.