Grapes – storyboard18

Biz Moves: Leo Burnett, Grapes, FCB Interface, L&K Saatchi & Saatchi bag new business

Here’s a round-up of the agencies who beat competition to bag new clients and business. (Representational image: Vikram Sundaramoorthy via Unsplash)

Keep up with all the key business and account wins and movements.

Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes

The Zoo Media network, which owns FoxyMoron, has defined a regional content focus as 'Naya Bharat'. (Representational image: via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

How brands are making the most of the modern avatar of sports fans

A recent report by Ormax Media says India’s sports viewing fan base is 136.3 million while 317.8 million Indians are active players of at least one outdoor sport. (Representational Image via Unsplash)

Marketers are taking fan engagement in sports to the next level with apps, games and NFTs.

Cultures lacking empathy & work-life imbalance leaving employees burnt out and broken in digital marketing

Unrealistic client expectations and demands contribute to the woes of people working in digital marketing agencies, which are facing high employee attrition rates. (Representational Image via Unsplash)

Bad practices plague the digital marketing industry, fuelling post-pandemic employee burnout and contributing to high attrition rates at firms. Here’s what’s broken and how to fix it.