Tag: YouTube

YouTube steps up crackdown on ad blockers for mobile devices

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

In a recent community post, YouTube announces enhanced enforcement against third-party ad-blocking apps violating its terms of service.

EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar

"No creator says that I want to be a short-form creator or a long-form creator. They want to be storytellers and they want to express themselves and tell their stories in different forms," says Vidyasagar.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.

Just Sports; Some sports have all the luck

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.