facebook – storyboard18

India is the first country where Meta launched a No Cost EMI for advertisers

Looking ahead to 2025, the industry is all set for further expansions, with an anticipated compounded growth rate of 9.86 percent, aiming for Rs 1,12,453 crore. (Representational image via Unsplash)

The company also announced 24×7 chat support for all advertisers.

Bookstrapping: Influence Empire – The story of Tencent and China’s tech ambition

A master of creating products so convenient and intuitive that billions of users want to join his network, Pony Ma is a private entrepreneur in a state dominant economy with a gift for survival.

Lulu Chen’s book is a window into the brainchild of Pony Ma, Tencent’s ‘influence empire’. Bookstrapping Rating: 4 stars

Just Sports; Some sports have all the luck

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.