Netflix – storyboard18

Netflix could be preparing to challenge Rs 196-crore tax demand amidst dispute panel’s ruling

The ad-supported plan was launched by Netflix in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. (Image by ibault Penin via Unsplash)

The move follows the Dispute Resolution Panel’s (DRP) recent ruling in favor of the department, upholding the tax demand raised by its international taxation wing.

Decoding brands’ in-film integration strategies

A still from Netflix's Darlings starring Alia Bhatt and Shefali Shah. (Source: News18)

A recent case of “mistargetting” by brands in Netflix hit Darlings raised questions about in-film promotions.

CXO Moves: Dentsu gets two execs from rival networks; Swiggy, upGrad, Vi, RPSG hire

Representational image via Unsplash

All the key executive moves in the world of brands.

Simply Speaking: A brand mosaic and the little things that make it

Distinctive assets make brands much more recognizable by the public. You don’t even need to mention its name for it to be remembered. (Representational image: Giulia May via Unsplash)

Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike’s swoosh. Then think if you recall anything more. Do you need to?

CXO Moves: Moving in, up and out to the client’s side

(Representational image: Michele Bitetto via Unsplash)

Keep up with all the key people movements in the marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out and in-between in the past week.

Netflix India ropes in former Dentsu International CHRO, Rohit Suri

Rohit Suri has joined Netflix India as head of talent.

Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer

Just Sports; Some sports have all the luck

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.