TikTok – storyboard18

Storyboard18 x Momo Media: Let’s Talk – Jingles in Indian Advertising

Watch how jingles manage to create a buzz in Indian advertising

What are jingles? How did it evolve? What’s the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What’s the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let’s Talk – a Storyboard18 and Momo Media collaboration.

Simply Speaking: TikTok is surging. For Meta or Verse

Since the start of 2022, TikTok has been downloaded more than 175 million times. TikTok has surpassed 10 million downloads for the past nine quarters now. (Representational Image: Solen Feyissa via Unsplash)

TikTok is a test case for global business, global internet and global capitalism.

What TikTok’s possible comeback means for brands & creators

Representative Image via Unsplash

Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.

Just Sports; Some sports have all the luck

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.