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The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’

Wall paintings were an important aspect of 'The Missing Chapter' campaign, to give people visual aids to relate to in their local culture, according to P&G's Akhil Meshram.

P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.

Dentsu Webchutney gets a Grand Prix hat-trick; Ogilvy gets two Gold Lions

Representative image (Source: canneslions.com)

Ogilvy India, FCB India, Kinnect bring home Gold at the Cannes Lions

What TikTok’s possible comeback means for brands & creators

Representative Image via Unsplash

Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.

Know all about Ariel ‘Share The Load’ with Sharat Verma, P&G India

Sharat Verma, chief marketing officer and vice president, Fabric Care, P&G India and Josy Paul, chairman and chief creative officer, BBDO India.

Sharat Verma, chief marketing officer and vice president, Fabric Care, P&G India and Josy Paul, chairman and chief creative officer, BBDO India on Ariel Share The Load Season 5- See Equal campaign.