influencers – storyboard18

ASCI’s Manisha Kapoor calls out Linkedfluencers

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.

Govt’s influencer guidelines to bring accountability, transparency

The government is set to introduce rules to regulate social media influencers, including penalizing them by as much as ₹50 lakh for failing to disclose financial ties with brands. (Representational image: Galen Crout via Unsplash)

Influencers could face fines of as much as ₹50 lakh for failing to disclose ties with brands.

What TikTok’s possible comeback means for brands & creators

Representative Image via Unsplash

Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.