The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’

Wall paintings were an important aspect of 'The Missing Chapter' campaign, to give people visual aids to relate to in their local culture, according to P&G's Akhil Meshram.

P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.