Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

Conceptualized by BBDO India, the Scam Se Bacho ads have been directed by Shimit Amin, a film director and editor known for award-winning films like 'Chak De! India'.

WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message – ‘Scam Se Bacho’

RK Swamy and BBDO part ways. Here’s why

Srinivasan Swamy, chairman and managing director of RK Swamy Hansa Group on the amicable end to RK Swamy BBDO’s partnership, the big disruption hitting the advertising industry, how talent continues to be agencies’ biggest challenge and mistakes young marketers make.

Know all about Ariel ‘Share The Load’ with Sharat Verma, P&G India

Sharat Verma, chief marketing officer and vice president, Fabric Care, P&G India and Josy Paul, chairman and chief creative officer, BBDO India.

Sharat Verma, chief marketing officer and vice president, Fabric Care, P&G India and Josy Paul, chairman and chief creative officer, BBDO India on Ariel Share The Load Season 5- See Equal campaign.