#Quantum Brief – Page 2

Roger Federer – a legacy in ads

A still of tennis legend, Roger Federer

Memorable ads featuring tennis legend Roger Federer who announced his retirement from the sport this week.

Budweiser’s FIFA World Cup global campaign declares ‘The World is Yours to Take’

In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser has launched its FIFA World Cup campaign in more than 70 countries, the most in the brand’s 146-year history.

Budweiser teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness

Travel 2022: Why did Cleartrip change its logo design?

Cleartrip said that the new brand identity represents the company’s refreshed customer-focused approach to enable an easy hassle-free travel journey and encourage customers to travel more. (Representational image via Unsplash: The Travelling Companions, 1862. By Augustus Leopold Egg)

CMO Kunal Dubey sheds light on the new logo, travel trends and the OTA’s future plans

Biz Moves: Mirum, Essence, Beam and Words, Madison Media Infinity

Find out which agency team scored new clients and big business in the past week. (Representational image: Gustavo Campos via Unsplash)

Keep up with all the key business and account movements.

Mast & Meh: Horlicks, Google, Housing, Dhara, DaMENSCH and more

Google’s #BolneSeSabHoga campaign film featuring Nikhat Zareen

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

We didn’t want just a Bollywood face: Vineeta Singh, SUGAR

Vineeta Singh and Kaushik Mukherjee with Ranveer Singh. Vineeta spoke to CNBC-TV18 about the company's IPO journey and aim to take the brand to every nook and corner of India.

Sugar’s CEO sheds light on Bollywood actor Ranveer Singh as an investor.

Exclusive: Meesho mounts first massive celebrity-led festive campaign

Meesho's celebrity-led campaign features nine celebrities including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly.

The ecommerce company has brought nine celebrities to target both national and regional markets

Biz Moves: Dentsu Webchutney bags MakeMyTrip; Team Pumpkin, DViO Digital win new business

A round-up of the agencies who’ve scored new clients and big business. Dentsu Webchutney wins MakeMyTrip's digital mandate. (Representational image: Atlas Green via Unsplash)

Keep up with all the key business and account movements.

Represent’s Aayushman Sinha on mega brands like Coke, BTS and Blackpink

Coca-Cola India released an original song ‘Memu Aagamu’ as an extension of Coca-Cola’s global brand platform - Real Magic. The song is a dance-pop number that fuses together Hindi, Korean, and English lyrics, with a Telugu hook “Memu Aagamu, Asalu Aagamu” translating to “we won’t stop, we really won’t stop”.

Sinha worked as a musical consultant with Coca-Cola India for its new anthem #MemuAagamu, featuring Allu Arjun, Armaan Malik and K-Pop group TRI.BE.

Kusha Kapila packs a punch for Tata Motors’s Punch

Stills from Tata Motors' ad featuring Kusha Kapila

The company’s viral campaign featuring the popular influencer promoting Tata Punch has garnered attention and a thumbs up. Here’s why.