Represent’s Aayushman Sinha on mega brands like Coke, BTS and Blackpink

Coca-Cola India released an original song ‘Memu Aagamu’ as an extension of Coca-Cola’s global brand platform - Real Magic. The song is a dance-pop number that fuses together Hindi, Korean, and English lyrics, with a Telugu hook “Memu Aagamu, Asalu Aagamu” translating to “we won’t stop, we really won’t stop”.

Sinha worked as a musical consultant with Coca-Cola India for its new anthem #MemuAagamu, featuring Allu Arjun, Armaan Malik and K-Pop group TRI.BE.