Rebel Foods – storyboard18

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.

Biz Moves: Mirum, Essence, Beam and Words, Madison Media Infinity

Find out which agency team scored new clients and big business in the past week. (Representational image: Gustavo Campos via Unsplash)

Keep up with all the key business and account movements.