brands – storyboard18

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.

2023 music genre ad volumes surge by 3 percent: TAM

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

Reckitt Benckiser and HUL retained their first and second positions as top advertisers for 2023.

7 in 10 brands cannot remember the last time a brand did anything that excited them: Wunderman Thompson

Digital media comprised 51 percent of total ad spends, up from 31 percent pre-pandemic, and contributed the highest share of advertising in India. (Representative Image: Alexander Shatov via Unsplash)

Wunderman Thompson’s latest research ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world.

Brands in the news for their trade secrets

Whenever a big company’s trade secret is exposed, the company’s brand image is on the line. So are the profits. Conspiracy theorists claim that it could be a profit-making marketing scheme for the companies as well. (Left image by @TrungTPhan via Twitter, right image by Abenteuer Albanien via Unsplash)

Whenever a big company’s trade secret is exposed, the company’s brand image is on the line. Critics feel trade secrets and conspiracies are nothing but marketing schemes by brands.

Storyboard18 x Momo Media: Let’s Talk – Mascots In Indian Advertising

The latest mascot that's got the marketing community buzzing is a sleepy, cheeky owl for a D2C coffee brand. But before the owl with an attitude hit us with its sass on digital screens, brand mascots dominated ads from billboards to our telly screens for decades.

From Asian Paints’ Gattu and Amul’s moppet to Vodafone’s Zoozoos, we explore the charm of mascots in Indian advertising in this episode of Let’s Talk – a Storyboard18 and Momo Media collaboration.

In conversation with GCPL’s MD & CEO, Sudhir Sitapati

Left to Right: Delshad Irani, Editor, Storyboard18 in a conversation with Sudhir Sitapati, Managing Director & CEO, GCPL

Sitapati shares his vision for the company and the secret to building brands and businesses that are built to last

The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

Companies are also looking to hire candidates who would take ownership of products or services they work on. (Representational image via Unsplash)

Marketing has become more customer-centric, the skill sets in demand today include ‘analytics’, ‘data’, ‘statistics and ‘systems thinking’.

Experts’ Take On Reinvention Of Ad Campaigns Through Technology

Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’

Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies

Licious goes for a brand refresh

As part of the brand refresh, Licious has picked up two “super-users” Ayushi Guha and Siddhartha Sanjay, who will appear on the new packaging along with the new logo.

Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.

Why Startups Love IPL? Need Word Of Caution For Startups?

A still from the Panel discussion.

Storyboard18 discusses at length about the startup industry and their interest towards IPL. Also, an exclusive chat with Prashant Kumar, the founder of Entropia, a next-gen marketing service.