Tag: The Great Skill Reset

The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand

According to industry estimates, media agencies in India are increasing their workforce strength by about 12-15 percent this year. (Representational Image via Unsplash)

What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?

The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

Companies are also looking to hire candidates who would take ownership of products or services they work on. (Representational image via Unsplash)

Marketing has become more customer-centric, the skill sets in demand today include ‘analytics’, ‘data’, ‘statistics and ‘systems thinking’.