Wavemaker – storyboard18

The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand

According to industry estimates, media agencies in India are increasing their workforce strength by about 12-15 percent this year. (Representational Image via Unsplash)

What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?

Biz Moves: BBH, Rediffusion, Schbang, Publicis, Wavemaker, Social Panga & Dentsu win big accounts

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

IPG Mediabrands wins ITC’s media and digital accounts

Representative Image via Unsplash

The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.