Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
Tag: QuantumBrief
Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does
The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi
Education category largest violator of advertising code in 2021-22: ASCI Report
Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.
2022 was India’s historic year at Cannes Lions. Here’s why
With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns
Esports ready for prime-time on Indian TV
Star Sports will broadcast the Battle Ground Mobile India (BGMI) Masters Series tournament from June 24th to July 17th, 2022, in Hindi, Tamil and English. This is the first time a mainstream channel will televise an esports tournament in India.
Why agencies matter: Lessons from Layer’r deo ad disaster
The campaign is a reflection of a new trend of advertising agencies being sidelined and creative process being taken for granted by an increasing number of advertisers. Also, brand experts call Adjavis Venture’s apology “a joke”.
Deepening the sports-brands-fans connection
With the convergence of physical and digital in the world of sports and the growing popularity of hyper-reality experiences, it’s even more of a blast to be a sports fan, and, of course, a sports sponsor.