Tag: digital marketing

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

From cricket fever to digital transformation: Media trends set to dominate H2 2023

SBI Life is one of the official partners for the BCCI Domestic and International Season 2023-2026. (Image sourced via X - @BCCI)

After a modest H1, India Inc. is expected to see momentum in brand and advertising growth, led by the ICC Men’s Cricket World Cup and other big-ticket properties on TV, coinciding with the peak festive season.

Google antitrust trial: US claims Google pays over $10 billion a year for search dominance

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

The biggest US antitrust trial in 25 years begins. US alleges Google spends billions to maintain search monopoly, stifling competition.

Wondrlab Network’s influencer marketing platform Opportune partners with Reach Vista

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

Opportune becomes the first influencer marketing platform to onboard some of the most viral influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi.

Interactive Avenues wins Daawat’s digital mandate

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The digital arm of IPG Mediabrands India, will provide comprehensive digital services leveraging an audience-first, data-driven approach.

Income from Twitter’s ad revenue sharing: 18% GST for content creators earning over Rs 20 lakh annually

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

X (formerly Twitter) has started advertisement revenue sharing for its X Premium subscribers or verified organisations. The account needs to have 15 million organic impressions on the posts in the last three months and have at least 500 followers to be able to be part of this revenue sharing programme.

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.