AdTech – storyboard18

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

Stacks & Strategies | The Game of MadTech and Data

Companies need new technologies that can help navigate the complex customer journeys. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

Stacks & Strategies | Influencer marketing meets ad tech

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Correlation between content, clicks, and conversions

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

Using machine learning and deep learning algorithms, marketers can seamlessly gather, analyze, and integrate key data into their strategies and craft personalised messages to customers at every stage of the marketing funnel. (Representational image via Unsplash)

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.