CMO – storyboard18

Unacademy’s CMO, partner Karan Shroff quits

Shroff is the first partner named by Unacademy in recognition of his contribution in helping build Unacademy into a known brand.

E-learning platform Unacademy’s partner and chief marketing officer Karan Shroff has quit. In September 2021, he was promoted as partner at the company.

GE’s Linda Boff on what it takes to reinvent a 130-yr old brand

Storyboard18’s Shibani Gharat in conversation with Linda Boff, CMO, GE

GE recently unveiled new brand names for three planned future public companies – GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.

Frenemies turned partners: How CMO-CFO union is helping firms achieve growth

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The relationship between finance and marketing is evolving into a symbiotic one, giving rise to a new jodi No.1 in the brand marketing ecosystem – the CMO-CFO partnership.

Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does

Yubi CMO Karanpreet Bindra

The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi

CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry

(Representational image: Jason Wong via Unsplash)

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Interview with Aude Gandon, global CMO, Nestle

Aude Gandon, global CMO, Nestle

Gandon on how the company is future proofing its brands.