Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.
Tag: #Quantum Brief
Is IndiGo trying to fix its brand image with feel-good viral stories?
It’s time for airline companies like IndiGo to work on fixing their customer service before brand image.
Why content around the sport has to be king
Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.
Is badminton still a hard sell in India?
Indian shuttlers are smashing it on international courts and building the sport’s value like never before. But most brands want to invest in events and short-term partnerships.