Tata Motors – storyboard18

Mast & Meh: Oakley, Thums Up, Tata Motors, Myntra, Levi’s India

Still from Tata Motors' Durga Puja ad

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Decoding auto manufacturers’ logos and their meanings

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

Auto brands are adopting new and simpler logos. Here’s why.

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

Kusha Kapila packs a punch for Tata Motors’s Punch

Stills from Tata Motors' ad featuring Kusha Kapila

The company’s viral campaign featuring the popular influencer promoting Tata Punch has garnered attention and a thumbs up. Here’s why.

EVolve 2022: Decoding the Indian EV consumer

India might have some catching-up to do with the rest of the world when it comes to EV adoption. But for reasons ranging from emotional to purely financial ones, the country is witnessing rapid adoption of what’s still a new technology with several impediments on the road to electrification. (Representational image via Unsplash)

When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.

Tata Motors’ Shailesh Chandra on EV opportunity & challenges in India

Tata Motors' PVs and Passenger Electric Mobility MD Shailesh Chandra

Watch Chandra talk about TaMo’s EV pipeline, roadmap for expanding in the electric space and more with Storyboard18’s Delshad Irani.