Tag: Month In Focus

Find out which Indian political party got the rights for Billy Joel’s Grammy-nominated song

Almost 10 years ago, Mulayam Singh’s Samajwadi Party had bought the rights to Billy Joel's popular song. To attract young voters, the party chose the American singer’s 1989 hit and adapted it into Hindi ahead of the 2014 general elections. (Image sourced from Moneycontrol)

The Samajwadi Party had bought rights to Billy Joel’s popular song “We didn’t start the fire” and reworked the lyrics in Hindi to promote Mulayam Singh Yadav before the 2014 general elections.

Why did Swiggy make this ad?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the pilot episode of Brand Blitz Quiz. Here’s a story behind the making of a modern and cutting-edge campaign by Swiggy.

Watch what happened when we quizzed Lloyd Mathias, Karthik Srinivasan and Sanket Audhi (Part 2): Brand Blitz Quiz

Storyboard18’s first edition of Brand Blitz Quiz is getting truly national. Brand Blitz Quiz received over 600 registrations from different corners of India. From Shillong, Bokaro, Thrissur to Tezpur, Surat and Trichy, and from top metros cites in the country, Brand Blitz Quiz is bringing madvertising geniuses from over 80 cities together.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community. This special episode is packed with fun-facts and unheard stories.

Did you know Twitter’s logo was inspired by an American basketball legend?

The company says, Particle Media, Inc.(PMI in short) is intended to redefine the way users consume web contents. It is a technology-driven interest-oriented content portal, “Interest Portal” in short, which facilitates users to efficiently define and explore their interests, evolves users’ interest by continuously learning from their interactions with the contents as well as the social circles, and algorithmically delivers the most personally relevant contents with respect to users’ interests. (Representative Image: Roman Martyniuk via Unsplash)

Twitter’s iconic ‘blue bird’, popularly known as Larry, was actually an inspiration taken from American basketball legend Larry Joe Bird.

Little advertising secrets of the iconic Amul Girl

Sometimes the Amul topical ads get by without any formal approval by the client. Most of the time, the conversations would happen telephonically with the MD of Amul on the topical themes and they release them the following day. (Still from an ad)

Created by Eustace Fernandes, India’s favourite brand mascot and her first line ‘Give us this day our daily bread: with Amul Butter’ appeared on a few lamp posts in Mumbai.

Who was the inspiration for ‘Sanjana’ in Pepsi’s iconic 90s ad with Aamir Khan and Aishwarya Rai?

After 1994, the brand worked with Prahlad Kakkar because of his associated work with veteran film director Shyam Benegal. Pepsi’s ‘Yehi hai right choice, baby’, was directed by late film director Mukul Anand and was released in 1992. It starred Bollywood actor Juhi Chawla. (Stills from the ad)

The ad that starred Aamir Khan, Mahima Chaudhary and Aishwarya Rai became a rage and many parents named their children Sanjana, Sanju for short.

Watch what happened when we quizzed Lloyd Mathias, Karthik Srinivasan and Sanket Audhi: Brand Blitz Quiz

Storyboard18’s first edition of Brand Blitz Quiz is getting truly national. Brand Blitz Quiz received over 600 registrations from different corners of India. From Shillong, Bokaro, Thrissur to Tezpur, Surat and Trichy, and from top metros cites in the country, Brand Blitz Quiz is bringing madvertising geniuses from over 80 cities together.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community. This special episode is packed with fun-facts and unheard stories.