Month In Focus – Page 5

See a huge future for fantasy sports in India with 5G rollout: FIFS’ Joy Bhattacharjya

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS) says the Online Skill Gaming industry forms a key part of India’s high potential AVGC industry, and is already attracting a large portion of FDI, which is expected to rise exponentially in the next three years.

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS), on the growth and impact of fantasy sports in smaller towns and the need for well-defined industry guidelines.

Why are investors and VCs betting big on Indian gaming startups?

India’s gaming opportunity is at a once-in-a-generation inflection point and the sector is witnessing a huge influx of investors and funds. (Representational image via Unsplash)

Investors are upbeat about the Indian gaming ecosystem that is growing at a rapid pace, especially post-pandemic

Influencer agencies groom gaming creators as demand soars

With professional gamers and content creators attracting millions of followers on YouTube and Instagram, marketing agencies are trying to groom them, develop their brand and pitch them to companies. (Image: Top gamers - Lokesh Gamer, Rawknee, Techno Gamerz and Mythpat)

‘The real opportunity in marketing, the thing that few people are talking about right now, is influencer marketing at scale.’

Ad spends on gaming apps grow as brands find more value

Gaming platforms are levelling up marketing to target more marketers from across categories. They are also focusing on ad innovations in order to ensure gamers' experiences are not interrupted. (Representational image via Unsplash)

Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories.

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

EVolve 2022: Can EV charging stations become new outdoor ad platforms?

EV stations can potentially be an impactful outdoor advertising platform, giving brands access to upwardly mobile, tech savvy and an affluent urban consumer base. (Representational image: Rick Govic via Unsplash.)

Seeing ads for products and services while charging your EV at a station is not such a distant reality.

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

EVolve 2022: Industry needs to focus on measures to make reliable products: Ather’s Nilay Chandra

Rather than pointing fingers at how things are blown up in the EV category which might be true, the industry needs to focus on measures to make reliable products. Once consumers see evident action being taken by all players then half of the problem will be solved and then we could do myth busting exercises, says Nilay Chandra

Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies

EVolve 2022: Decoding the Indian EV consumer

India might have some catching-up to do with the rest of the world when it comes to EV adoption. But for reasons ranging from emotional to purely financial ones, the country is witnessing rapid adoption of what’s still a new technology with several impediments on the road to electrification. (Representational image via Unsplash)

When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.