Rather than pointing fingers at how things are blown up in the EV category which might be true, the industry needs to focus on measures to make reliable products. Once consumers see evident action being taken by all players then half of the problem will be solved and then we could do myth busting exercises, says Nilay Chandra
Exclusive: Nilay Chandra, VP – Scooter Business, Ather Energy, on evolving EV marketing strategies
