Tag: Month In Focus

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part One)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representative image by Miguel Salgado via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future

Despite modest gains in representation over the last decade, women are still dramatically underrepresented in corporate setups, especially in senior leadership. While a recent McKinsey & Company study says that more businesses are prioritizing gender diversity, corporate culture and policies don't always reflect that - and it affects employee job satisfaction and the time they spend at the company.

A simple web search for the definition of leadership returns over 130 million results. But what stands out among all these millions of theories is the gradual shift in emphasis from “who” the leader is to “what” the leader does. While some may posit that a leader’s success is determined by a combination of values… Continue reading BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future

Startups, breweries, and creativity: Bengaluru’s bopping to a new buzz

In August 2022, Karnataka Chief Minister Basavaraj Bommai directed officials to identify a suitable place in the city to put up a Unicorn logo. The startup capital of India has the highest number of unicorns in the country. Per media reports, of the 53 Indian startups that became unicorns in 2021-22, 19 are in Bengaluru.

There’s a new energy in the cool climes of unicorn country, which is bustling with new opportunities, especially in the creative business.

Giving legacy personal care brand Medimix a modern makeover

The Indian beauty and personal care (BPC) market is the 8th largest in the world with a total value of $15 Bn and is growing at ~10 percent, as reported by Euromonitor International. Natural ingredients and ayurveda has emerged as a strong trend with global companies such as L'Oréal are also joining the bandwagon and launching herbal products. This is also because consumers are more aware and conscious about ingredients.

How Medimix shed its medical product image to appeal to newer generations of consumers.

The rise of South Indian Cinema: How Southern movies are going national

An important factor contributing to the rise in its viewership is the way films are being marketed. For instance, KGF’s lead actor Yash travelled to different parts of India to promote the film. To further build the hype, he also engaged with bloggers and YouTubers. This was something the northern belt saw only happening for Bollywood films. Similarly, item numbers from these films also reached out to a much wider audience than ever before. Oo Antava Mawa from Pushpa, for instance enjoyed equal popularity among fans who loved and praised Arijit Singh’s Kesariya number from Brahmastra.

South Indian films now contribute more to overall box office collections than Bollywood offerings.

How meat unicorn Licious is going regional and cracking Southern markets

Plant based meat is an interesting launch and obviously has taken a lot of people by surprise. The way Licious have positioned themselves on “Crave”, which is a plant based meat offering, is that there are days in a week when a lot of meat eaters refrain from consuming meat and Crave is meant to cater to that particular consumer segment so that anyone who has a craving for something like meat should not miss out for whatever reason.

Santosh Hegde, VP Marketing, Licious, talks about its evolving target consumer base, more women buying meat online and why customers in South India can be unforgiving when it comes to recreation of local delicacies.

Why are advertising agencies hiring gamers?

A few ad agencies are waiting with open arms for gamers to join their ranks. These firms stand to gain from gamers' inside view of what is quickly becoming one of the biggest opportunities for marketers. (Representational image via Unsplash)

As the gaming industry in India grows by leaps, ad agencies are hiring gamers to make their offerings more relevant to today’s clients and audiences.

Emphasis has shifted to localised themes and games: AIGF’s Roland Landers

The online gaming sector in India has witnessed an exponential growth in the last few years. It has now become more real time and social, and it will further revolutionise the investment trends in India leading to technological advancements, says All India Gaming Federation's Landers. (Representational image via Unsplash)

Roland Landers talks about the need to address ambiguity of perception in gaming, need for regulatory bodies and key gaming trends that dominate the industry.

From window shoppers to hardcore gamers, Indian users are ready to spend on gaming

From Candy Crush to Fortnite: A BCG report on the mobile gaming market in India states that there are six categories of users who have their own spending pattern. There are window shoppers who spend the least, then there are the time- crushers, indulgers, diehard gamers, socializers and prizewinners. Spends range anywhere between Rs80 and Rs900 approximately. (Representational image via Unsplash)

As gaming grows in India, users are opening up to the idea of spending money on games for better experiences.