EV – storyboard18

In conversation with Kia India’s Hardeep Singh Brar

Hardeep Singh Brar, VP & Head of Sales & Marketing

Storyboard18’s Shibani Gharat talks to Hardeep Singh Brar, VP & head of marketing & sales, Kia India, ahead of the festive season to understand the brand’s marketing strategies and more.

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

Pitch, Please: BMW India puts its media and creative account up for review

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The German luxury car maker has called for a pitch and is reviewing its agency requirements.

EVolve 2022: Decoding the Indian EV consumer

India might have some catching-up to do with the rest of the world when it comes to EV adoption. But for reasons ranging from emotional to purely financial ones, the country is witnessing rapid adoption of what’s still a new technology with several impediments on the road to electrification. (Representational image via Unsplash)

When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.

Meeting Amin Lakhani and Amit Jain in Volvoverse

Amin Lakhani and Amit Jain in conversation with Shibani Gharat

Mindshare India recently conceptualised and enabled the first-ever EV launch in the metaverse for Volvo Cars in a space called Volvoverse.