Unilever – storyboard18

Exclusive: Unilever’s Harman Dhillon responds to feedback on viral Dove ad

Harman Dhillon, vice president, hair care, Unilever talks about the negative feedback on the new campaign, changing ideas of beauty and how Dove is striving to stay relevant among Gen Z consumers.

She also sheds light on how the iconic brand is addressing changing beauty standards

CXO Moves: Colgate-Palmolive new MD joins; Execs in and out at Dentsu, Ogilvy Asia, Reliance Retail and Unilever

A round-up of executives who moved up, in and out. (Representational image: James Ree via Unsplash)

All the key executive moves in the world of brands.

CXO Moves: Nykaa ropes in Unilever exec as its private label CEO quits

Keep up with all the key people movements in the brand marketing ecosystem. (Representational image: Thomas Le via Unsplash)

Home Credit, Amazon, Wondrlab, FCB, Ogilvy, Honasa, Wunderman Thompson and more, beef up their executive cadres. Here’s a round-up of the people who are in, out and in-between in the past two weeks.

Inside Unilever’s grand plans to move in to the metaverse

Closeup City Hall of Love in Decentraland is a completely inclusive environment where users can mint an NFT marriage certificate, immortalise their love on the blockchain, and celebrate with friends and family.

Futuristic food shopping, inclusive marathons and marriages in the metaverse, safe spaces for girl gamers, and more. Unilever extends its purpose-driven brands philosophy into new virtual spaces.

Shashank Mehta on why The Whole Truth is on an Instagram break

Shashank Mehta, founder, The Whole Truth Foods

At a time when every brand wants to be on the top of their Instagram game, The Whole Truth decided to log off and take a break. What led to this decision? Mehta and his team weren’t thrilled with the content they were putting out. “Dancing to trending music and pointing to corners of the screen with cluttered text boxes didn’t seem right,” he says. In a freewheeling chat with Storyboard18, Mehta opens about why his brand decided to go on an Instagram break; the risks involved with this, lessons from Unilever; featuring in his own brand’s commercials and more.