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Will the festive season continue to ride on the revenge spending wave of 2021?

The festive season will definitely be similar to last year and better than 2020 as well as 2019 in terms of consumer spending. (Representational image via Unsplash)

A 15 to 20 percent jump in festive advertising spends over 2021 is expected.

CXO Moves: Nykaa ropes in Unilever exec as its private label CEO quits

Keep up with all the key people movements in the brand marketing ecosystem. (Representational image: Thomas Le via Unsplash)

Home Credit, Amazon, Wondrlab, FCB, Ogilvy, Honasa, Wunderman Thompson and more, beef up their executive cadres. Here’s a round-up of the people who are in, out and in-between in the past two weeks.

Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India

The Beauty&You program will also provide financial support through a total prize pool of Rs 4 crore for the most innovative, inspiring, and breakthrough ideas, in addition to mentorship and awareness, and distribution support. (Representational image via Unsplash)

The program also provides financial support, mentorship, awareness and distribution support.