Tag: ecommerce

Government’s 100-day agenda may focus on long-awaited e-commerce policy

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Reports suggest that the forthcoming e-commerce policy that maybe included in the 100 day agenda of the government aims to address critical issues including additional taxes, data privacy, product ranking, and sale of private-label brands.

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

Around 50 to 55 million shoppers made purchases during the first four days of sales. E-commerce marketplaces usually hold up to three sales leading to the festival of Diwali. The first of these sales is usually the largest, accounting for more than 50 percent of the sales during the festive period. (Representational image via Unsplash)

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.

Nykaa and Estée Lauder Companies launch incubator for emerging beauty brands in India

The Beauty&You program will also provide financial support through a total prize pool of Rs 4 crore for the most innovative, inspiring, and breakthrough ideas, in addition to mentorship and awareness, and distribution support. (Representational image via Unsplash)

The program also provides financial support, mentorship, awareness and distribution support.