Advertising – Page 4 – storyboard18

Why do “budget customers of Bharat” expect to be treated poorly by financial services brands?

Piramal Finance is building a "scalable model of empathy" to meet the diverse financing needs of the under-served and unserved people of ‘Bharat’ market. (Image credit: Unsplash via Jerry Mathew)

“They expect to be treated poorly and when they just get treated like a human, it overwhelms them,” says Piramal Finance’s MD Jairam Sridharan about the ‘budget customers of Bharat’. Find out why.

EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

Crunchyroll rolls out ‘Wish Your World Was Anime’ featuring Rashmika Mandanna and Tiger Shroff

The ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach. (Stills from the campaign)

In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments.

Pocket FM, BankBazaar, CashKaro join boAt vs Apple brand war

Stills from the ads

Brands like Pocket FM, BankBazaar and CashKaro.com are also joining this ‘peace trend’ with their own witty quips. It seems like everyone wants a piece of the action in this tech drama!

ASCI Academy introduces ‘Responsible Influencing Course’ e-learning certificate

Additionally, the course addresses regulatory and platform-specific guideline requirements. A section focuses on the power of disclosures addressing issues like who should disclose, how and why to disclose and the specific requirements for disclosures. (Image source: ASCI Academy website)

The certification is designed to support content creators be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry.

Noise hits back at boAt; Is the brand war officially on?

In the case of Noise, they striked out both ‘different’ and ‘better’, leaving just the word ‘think’.

The brand has released a reverse ad with the tagline “Maybe you should think.” Perhaps, indicating that boAt should’ve anticipated the backlash it would receive.

Posterscope rolls out a new campaign on ‘Godzilla X Kong: The New Empire’

The entire process, from securing permissions to executing the mural, was completed within 15-day timeframe. (Still from the campaign)

The hand-painted 70 feet art piece has been put up in Sion – Central Mumbai.

IPL 17 kicks off with 4 percent surge in TV ad volume over first 7 matches

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

As per latest TAM data, Dream11’s parent company, Sporta Technologies is the top advertiser for the first seven matches of IPL 17, contributing close to 11 percent of ad volume.

Congress takes swing at BJP with new ad; Political ad battle continues

The ad also includes posters of P&G’s Tide with PM Narendra Modi’s image on them.

The party has released snackable bits of content on social media, that point out the alleged failures of the ruling party.

Ranveer Singh and pornstar Johnny Sins are back in BoldCare ad: More “cringe” or win?

The ad is conceptualised by Tanmay Bhat, Devaiah Bopanna and the rest of the team at their firm Moonshot.

This time round, the premise is the incredibly monotonous TV shopping ads that run all night long.