Tag: Advertising

Beat the odds – Is competitive advertising a great strategy to win this summer?

Long time memorable advertisements include Nike's ambush marketing tactics during the 2012 Olympics, where it leveraged its "Find Your Greatness" campaign to overshadow official sponsor Adidas or the Pepsi ‘Nothing Official About it’ World Cup Campaign ambushing Coca Cola, the official sponsor. (Image source: Unsplash)

A competition-based advertising strategy can really work wonders, if your brand come across as much better than competition, writes Ruchira Jain.

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

Kapil Sharma: The Ad-venger of comedy, slaying audiences with wit and charm

Kapil Sharma's journey from a stand-up comedian to a renowned actor and brand ambassador is a testament to his talent and versatility. His ability to connect with audiences across different mediums, be it television, films, or advertisements, has made him a beloved figure in Indian entertainment. (Stills from the ads)

As Kapil Sharma and his fans celebrate his birthday, take a look at the comedy king’s journey through the realm of advertisements where Sharma has captivated audiences and brands with his comic genius and brand.

Be ready for action: Supreme Court tells Patanjali’s Baba Ramdev in misleading ads case

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

During the last hearing, SC severely criticised Patanjali’s Baba Ramdev and Acharya Balkrishna for not following its directives in the misleading ads case and asked them to be physically present before the court.

Baba Ramdev to appear in Supreme Court today in Patanjali Ayurved’s misleading ads case

The Centre's affidavit also highlights facets of the existing policies that promote an integrative healthcare system with integration of both Ayush and allopathy.

The Supreme Court during the last hearing criticised Patanjali for failing to obey its directives and directed Baba Ramdev and Acharya Balkrishna to be personally present before the court on April 2.

Tech ad showdown: The most memorable comparative campaigns in history

Stills from the ads.

In the arena of technology and innovation, the battle for supremacy isn’t just fought with cutting-edge products and sleek designs—it’s waged with wit, humor, and the occasional playful jab. As we dive into the world of comparative ads, we’re not just exploring the history of marketing strategies; we’re delving into a saga of rivalries, creativity,… Continue reading Tech ad showdown: The most memorable comparative campaigns in history