Tag: Advertising

The Indian Premier League and the India Political League: Where are advertisers hedging their bets?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

In a panel discussion with Storyboard18’s editor Delshad Irani, Rahul Shivshankar, consulting editor, Network18, Ajay Dang, president and head – marketing at UltraTech Cement, Gaurav Ramdev, CMO, Protean eGov Technologies and Mohit Joshi, CEO, Havas Media Network India talk about how advertisers are planning their media strategies, in this mega-eventful year.

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads 

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to the consumer affairs ministry stating that the regulatory focus on alcohol should be “on creating quality brands, encouraging responsible behaviour, and reducing health risks.”

WPP’s AKQA and Grey to merge in five markets

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

In Australia, Italy, Belgium, and the United Arab Emirates, AKQA will be the leader and Grey will lead the brand in China.

Maruti Suzuki India launches new brand campaign to foster sustainable environment

Commenting on the launch of the new campaign, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers."

With the ability to be 60 percent on EV mode under city driving condition, the technology delivers an eco-friendly and silent drive experience.

EXCLUSIVE: Varahe Analytics, the agency behind BJP’s ‘Dulha Kaun Hai’ viral film

BJP is the highest spending political party on platforms like Google and Meta. As per Google’s Ad Transparency Report, the party has spent Rs 5.37crore on Google ads in the last 30 days. On Meta the party has spent Rs1.31 crore in the same period. (Image source: BJP via Instagram)

BJP’s campaign mandate is with a host of agencies, both big and small. Additionally a lot of the campaign work is also done by their in-house team of media, creative and marketing experts.

Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon India

Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.

Delhi HC restrains Google from removing Startupwala’s ads

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

The Pune-based company Startupwala had filed a plea against the tech giant requesting the court to restrain Google from removing its advertisements arbitrarily.