Tag: Ad Agency

Dan Wieden of Wieden+Kennedy, who created Nike’s ‘Just Do It’, dies

Dan Wieden, American advertising executive and co-founder of Wieden+Kennedy, was widely regarded as one of the industry's greatest creative minds, who had built a culture at his indie agency that put creativity over conformity.

Dan Wieden, co-founder of Wieden+Kennedy, dies. Global ad industry mourns the passing of the revered adman and brain behind Nike’s Just Do It.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.