Ad Agency – Page 23 – storyboard18

Wakefit’s Sleep Internship campaign: How sleeping leads to success

Wakefit and Spring Marketing Capital started Sleep India Sleep, a nationwide movement that hunts for a Sleep Champion who will be offered a prize of Rs10 lakh for an exceptional talent in sleeping.

Sleep India Sleep is a nationwide movement that hunts for a Sleep Champion. Find out how it works and how it worked for Wakefit.

Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA

Schbang has released a public service ad (PSA) for Mumbai Police and Mumbai Traffic Police to help spread awareness on the importance of helmets and road safety.

Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.

Varun Duggirala on moving from The Glitch and his creator journey

Varun Duggirala, co-founder of The Glitch, quit this week to pursue new personal projects in the creator ecosystem.

The Glitch’s founder Varun Duggirala shares entrepreneurial lessons and the impact of being a content creator on his personality.

Entrepreneurship is not a TikTok trend: Rohit Raj, The Glitch founder

"I want to work closely with fintech startups and help them scale during their acquisition phase," says Rohit Raj

The Glitch’s founder Rohit Raj has quit the agency to start his own fintech venture. He tells us about his advertising journey, new opportunities for agencies, and more.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Varun Duggirala, Rohit Raj, co-founders of The Glitch, quit to start own ventures

Varun Duggirala, Rohit Raj, co-founders of The Glitch

Varun Duggirala is working on a slow-growth project; Rohit Raj plans to set up a fintech startup after quitting the WPP-owned The Glitch.

Ogilvy CEO Devika Bulchandani: ‘When I started in advertising I was one of the few non-White people’

Devika Bulchandani said India is one of the top five markets for the agency.

Devika Bulchandani, global CEO of Ogilvy, joins the club of Indian-origin business leaders at the helm of big multinational corporations.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Biz Moves: Bharat Media Group, Madison Media Alpha, Art-E Media Tech, Chimp&z and Liqvd Asia

The failure to fulfil the payment obligation to the Disney unit adds a new layer of complexity for Zee, potentially leading to legal complications (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

CXO Moves: Meta, Havas, Unilever, McDonald’s, Zenith, MediaCom, Hero Motocorp

Meta elevates Arun Srinivasan, Wieden+Kennedy India gets a new business head, and Havas Worldwide India continues to strengthen its leadership team. (Representational image via Unsplash)

Key executive moves in the world of brands and agencies. Find out who’s moved up, in and out.