Tag: Ad Agency

Al Ries, known as the father of ‘positioning’, dies at 95

Al Ries entered the advertising scene in the early 1970s along with American advertising executive Jack Trout with the radical concept of positioning. It emphasised that marketers must fix a place for the brand in the consumer’s mind rather than centering their focus on brand benefits. (Image source: Ries.com)

Al Ries is recognised as a “positioning pioneer” and is credited with establishing one of marketing’s most powerful principles.

Dentsu Report: Marketers ask agencies to start leading and stop lagging

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from a survey of CMOs in the UK, US, China, India, and Brazil, asking what they need and want most from their agencies. (Representational image via Unsplash)

A Dentsu Creative report states that 85% of clients agree that while consumer behaviour has undergone rapid changes, the agency model is yet to adapt.

Influencer Marketing Mavericks: How Mad Influence was built

Madhavan, now 26, runs a full-service digital marketing agency that started with one client in 2018. Today, they put together twelve to fourteen campaigns every day. What is it that they do exactly? Well, they work with influencers and, while technically Mad Influence is an influencer management agency, they do more than just connecting creators and brands. They are into digital marketing, social media management, content authoring and provide consulting services to businesses.

Gautam Madhavan, founder and CEO, Mad Influence, on why influencer marketing agencies are more than just talent agents.

38 things Dan Wieden did beyond creating ‘Just do it’ for Nike

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Wieden+Kennedy India’s chief creative officer Santosh Padhi writes how his legendary boss Dan Wieden made advertising an aspirational industry.

Moonlighting, quiet quitting, working from home: FCB’s Bella Patel on new work norms

Everything that we have gone through in the last two years is somehow branded. We went through ‘the great resignation’, ‘the great regret’, and now ‘quiet quitting’, says FCB's Bella Patel.

Bella Patel, global chief talent officer, FCB, shares her views on the latest HR trends and fixes that ad agencies need to make to retain talent.

Rediffusion appointed as lead creative agency of BMW India

In August, Storyboard18 reported that BMW India had put its creative and media account up for review. Industry sources aware of the development said that the pitch was underway in Delhi. The account size is pegged in the vicinity of Rs 150 crore.

Rediffusion will work on BMW India’s brand strategy, creative, digital and dealer support communication.

CXO Moves: Gozoop, Dentsu, Benetton, Schbang, Cosmos Maya bolster leadership

The Glitch’s founders quit, the maker of Marlboro ropes in a Tata Group executive, United Colors of Benetton gets a new marketing head. Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.(Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

WPP acquires remaining stake in MediaCom in India from Sam Balsara and Lara Balsara Vajifdar

The initial agreement between WPP and Sam Balsara, who is the chairman of homegrown media investment company Madison, and his family dates back to 2008, under which the Balsara family owned 51 percent. In 2017 the Balsara family sold 25 percent to WPP. (Representational image via Unsplash)

Sam Balsara and daughter Lara exit MediaCom after WPP purchases the remainder of their stake in the media agency.