Tag: Influencer Marketing Mavericks

Influencer Marketing Mavericks: How NOFILTR is building the stepping stone for the next big trend in content creation

NOFILTR is an influencer marketing and incubation agency that wants to build a seamless bridge between creators and brands. Their speciality, they say, is not only focusing on boosting popularity and follower count but batting for putting together original and fresh content that leads to popularity and business.

Hitarth Dadia, partner and CMO at NOFILTR, speaks about changing trends in the influencer marketing ecosystem, the importance of feedback and about their interesting business arm, Escape

Influencer Marketing Mavericks: Story behind pandemic-born Krazyfox’s quick rise

Krazyfox's founders Vishal Srivastava and Ozair Yermal identified top three trends shaking up the industry: Rise of Metaverse Influencers, independent platform for Influencers, and privatization of content by influencers to unlock higher monetization value for creators who are subject-matter experts.

Vishal Srivastava and Ozair Yermal, co-founders of Krazyfox, on India’s influencer marketing boom and going global.

Influencer Marketing Mavericks: How Mad Influence was built

Madhavan, now 26, runs a full-service digital marketing agency that started with one client in 2018. Today, they put together twelve to fourteen campaigns every day. What is it that they do exactly? Well, they work with influencers and, while technically Mad Influence is an influencer management agency, they do more than just connecting creators and brands. They are into digital marketing, social media management, content authoring and provide consulting services to businesses.

Gautam Madhavan, founder and CEO, Mad Influence, on why influencer marketing agencies are more than just talent agents.

Influencer Marketing Mavericks: ‘Our artists are our greatest currency,’ say The Girlfriend Box’s founders

Shubham Singhal and Vaibhav Pathak, founders of The Girlfriend Box (left), pictured here with influencers Ronit Ashra and Karan Kundrra. The founders talk about how an influencer agency works, the disruptions and the challenges in the industry and what it takes to handle influencers, their content and their followers.

Shubham Singhal and Vaibhav Pathak on what it takes to manage influencers.