Tag: Ad Agency

Moonlighting Debate: Do IT brands and ad agencies have similar problems?

Initially, the remarkable number plate garnered admiration from social media users. Later, it was pointed out that the vehicle is assigned to the registrar of the Supreme Court of India and using it is one of the privileges DY Chandrachud enjoys as the CJI. (Representational image via Unsplash)

Low entry-level salary and lack of exposure to upskilling programmes have fuelled the practice of moonlighting in IT and advertising.

Nerolac’s classic TV ad and jingle put the shine on the brand

“Jab Ghar ki raunak badhani ho, deewaroon ko jab sajana ho…”: Vishwajeet composed the music and sang the jingle for Nerolac's iconic campaign. He was an up-coming singer, who used to sing for Kalyanji Anandji in their shows as a substitute for Kishore Kumar. The Nerolac commercial bestowed Vishwajeet with fame, being introduced as the Nerolac singer.

Enter the colourful world of paints with Nerolac’s classic TV ad and the strategy behind it.

Humans of Advertising: Are ad landers credit hoggers?

The issue of credit and who should be on the cedit list and who should not, heats up in adland during awards season. (Representational image only. A still from The Lion King, 1994. Via YouTube)

Credit sharing in advertising is a sensitive subject. No one wants to address the elephant — or lion, in the room; but everyone wants a piece of it.

Amitabh Bachchan in Ads: Journey of Big B, the Biggest Brand Ambassador ever

The badshah of brand endorsements, Amitabh Bachchan has been the face of brands as varied as Cadbury’s Dairy Milk, Navratna Oil, Dr. Fixit, Gujarat Tourism, Mankind, Pepsi, Rin, Ghari Detergent, upGrad, Flipkart, Tata Sky, Cycle Agarbatti, FirstCry, Tanishq and Kalyan Jewellers. He's pictured here in a new Dabur Red ad.

Amitabh Bachchan has appeared in hundreds of ads over his career. As he turns 80, we take a look back at his journey as a brand ambassador.

Influencer agencies groom gaming creators as demand soars

With professional gamers and content creators attracting millions of followers on YouTube and Instagram, marketing agencies are trying to groom them, develop their brand and pitch them to companies. (Image: Top gamers - Lokesh Gamer, Rawknee, Techno Gamerz and Mythpat)

‘The real opportunity in marketing, the thing that few people are talking about right now, is influencer marketing at scale.’