Month: June 2023

Weekly Shorts: Here are emerging influencer marketing trends of 2023

Brands, too, realise the power of meaningful bonds in driving customer purchase decisions. Pizza Hut, Muddy Bites, Canon, and Budweiser are some big-name brands prioritizing authentic influencer content. (Representative image: Karsten Winegeart via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Storyboard18 Exclusive: McCann Worldgroup India wins Air India’s massive business; agency will handle creative and rebranding

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Prasoon Joshi-led McCann Worldgroup won Air India’s creative business after a multi-agency pitch process that took several months.

Wavemaker bags the media mandate of KRBL

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Wavemaker’s Delhi branch will handle the mandate of the brand.

HUL’s Sanjiv Mehta shares a farewell note after his decade-long stint with the company

Mehta expressed his profound appreciation for the unwavering dedication and the unputdownable spirit of the people of HUL and everyone who has been a part of his journey. (Image sourced from Moneycontrol)

Sanjiv Mehta, chief executive officer & managing director, Hindustan Unilever Limited & president, Unilever South Asia signs off and hands over the baton to Rohit Jawa.

Google, Amazon and YouTube rank as most meaningful brands in India: Havas report

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

High scores show that Gen Z is not just the happiest (71 percent) and most optimistic (70 percent), but they are also very determined in expressing their sense of self. Brands that help them express their individuality meaningfully outperform other average brands by 66 percent.

Influencer marketing industry projected to be worth $2.8 – 3.5 Bn by 2028: Redseer report

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Influencer marketing has gained much momentum in last 12 months as it helps brand improve its reach to their target audience more effectively. With an estimated 3.5 to 4 Mn influencers to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market.

WhatsApp Business crosses 200 million users, will soon allow ad creation without FB account

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

WhatsApp will soon enable small businesses to send personalised messages to their customers.

Bombay Shaving Company brings Gauri Malhotra on board as CMO

Gauri Malhotra is seasoned business leader and marketing professional with over 15 years of experience in building brands, setting up digital businesses and building teams and capabilities for brands like Marico Ltd. and RPSG in the past.

In her new role, Gauri Malhotra will build a strong brand and sustainably grow both Visage Lines Personal Care Pvt Ltd’s personal care brands – Bombay Shaving Company and Bombae, on the backbone of consumer centric innovation and meaningful experiences.