Month: June 2023

M&C Saatchi Performance elevates Kabeer Chaudhary as global CEO

Kabeer Chaudhary has been with M&C Saatchi Performance since 2015 and has served in the role of managing director APAC for the past two years. (From left to right: Kabeer Chaudhary and James Hilton)

In his new role, Kabeer Chaudhary will manage the agency’s operations across APAC, Middle East, Europe and the US. He will work closely with the global leadership and the country heads to evolve the agency’s global proposition.

Liquor brands go missing in IPL 2023, surrogate ad volumes fall by 70%

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

Only Pernod Ricard India actively advertised during the tournament as strict enforcement of rules on surrogate ads by ASCI and hazy liquor advertising regulations prompted brands to exercise extra caution.

Interpublic Group’s Philippe Krakowsky on gen AI and its influence on the A&M industry

Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani

Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.

HUL chairman Nitin Paranjpe’s speech cited India as the silver lining in a challenging era

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

A young workforce, rising consumption, enviable digital infrastructure, quest to become a favoured investment destination and a growing culture of innovation and enterprise are five factors that will help the country in its growth journey

Zee’s SAT hearing deferred, merger with Sony in the balance

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

The outcome of the case is crucial for the proposed union of ZEEL and Sony Pictures Networks India.

Not an endorsement: Rajeev Chandrasekhar on ad featuring finfluencer using govt logo

One of the concerns cited by these organisations is that OTT service providers are already regulated under the IT Act 2000 which will be replaced by the upcoming Digital India Act (DIA). Therefore, such consultations should form part of Digital India Act and any other additional consultations by regulators like TRAI will also lead to overlap of regulatory structure. (Image by Jessica Tan via Unsplash)

The IT minister clarified on Twitter in response to an ad on digital safety featuring fininfluencer CA Rachna Ranade along with the Ministry of Electronics and Information Technology and G20 logos.