Tag: influencer marketing

Rigi raises Rs 100 crore in funding from Elevation Capital, MS Dhoni and others

influencers can use this platform to launch courses, conduct paid webinars, and launch free and paid communities through the Rigi app. It has over 200,000 users with most of them in the GenZ category. (Representative Image: Markus Winkler via Unsplash)

Others to join are Accel, Stellaris, Sequoia Capital along with angel investors like former Indian cricket captain Mahendra Singh Dhoni and personal finance content creator Sharan Hegde.

Influencer marketing agencies set to tweak contracts, educate influencers to comply with govt rules

(From left to right: Influencers Mohammed Salim Khan (MSK) and Roshni Bhatia) The Indian Influencer market is expected to grow at a CAGR of 25 percent till 2025 to reach a size of Rs 2,200 crore. In a bid to comply with the government's new social media influencer norms and rules, agencies managing influencers have been conducting hygiene checks on contracts and educating their talent and marketers about the new rules.

Agencies handling top influencer talent have started working with legal teams to update and tweak contracts.

Uorfi Javed: Consistency is the key to stay in fashion, in conversations and in business

"No brand wanted to work with me. None of the designers, none of the brands. But it was really hard to ignore the numbers I started bringing to the table. Now I'm working with Amazon, I am working with Netflix, and there are big designers who want to work with me. There are some music companies too that have approached me. Everyone realizes that at the end of day its numbers, numbers and numbers." - Uorfi Javed

Uorfi Javed talks about going from zero brands wanting to work with her to cracking big brand deals, despite her polarizing appeal.

Consumer Affairs Ministry’s rules for social media influencers: Disclaimers, disclosures, up to Rs 50 lakh fine, 6-year penalty

The content as per the ministry should also not contain statements or visual presentations that directly, by implication, by omission, by ambiguity, or by exaggeration are likely to mislead consumers about the product advertised or the advertiser or any other product or advertiser. (Representational image by Goh Rhy Yan via Unsplash)

Consumer Affairs Ministry releases endorsement guidelines for social media influencers sharing any content that might influence buyers’ decision.

Weekly Shorts: Decoding seeding, the role of key opinion leaders in influencer marketing mix

KOL seeding is sometimes viewed as an unethical practice. Larger KOLs talk about how these “no-strings-attached” deals may not be as innocent as they seem. They say, marketers are using the psychological principle of reciprocity to their advantage. (Representative Image: Kira auf der Heide via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.