What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Tag: influencer marketing
Explained: What is ‘de-influencing’ and how does it work?
US TikTok’s latest brand-related trend is called de-influencing. But what is it? And why do experts think de-influencing is, in some ways, influencing.
Weekly Shorts: How influencer seeding can boost brands’ SEO efforts
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Transparency about brand associations emerges as top reason for influencer trust: ASCI
ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.
Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023
GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.
Why are content creators becoming entrepreneurs?
Popular influencers like Dolly Singh, Heli Ved, Mumbiker Nikhil and Tech Burner have started their own brands. This, when content creation is seen as a dependable career today. So, why then are they venturing into entrepreneurship? Is it the logical next step after content creation? Storyboard18 finds out.
Weekly Shorts: Here are marketing strategies for brands that want to scale up using key opinion leaders
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
QYOU USA, Chtrbox integrate influencer marketing operations to go global
Glenn Ginsburg, president, QYOU USA will look after the US and India businesses. Pranay Swarup and Julie Kriegshaber will take up the roles of vice chairman.
Anupam Mittal: Founder, Shark, reel superhero, King of Bling, influencer, creator
Shark Tank judge Anupam Mittal seems to have comfortably accepted and settled into his role as a founder, content creator and influencer and more. He seems to be enjoying it too.
Democratising post-production: The future of the creator economy
For the current generation every hour is rush hour. Is the production industry innovating fast enough to keep pace with creators of today and tomorrow?