Tag: influencer marketing

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.

Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Employees turning social media influencers is the next India Inc challenge after moonlighting

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

Earning money outside full-time employment needs disclosures as it may lead to a conflict of interest. For instance, an influencer working for an apparel company might get approached by its competitor for product promotion due to a large number of followers.

Weekly Shorts: Tips for influencers to meet standards and expectations of brands

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Weekly Shorts: How brands can use influencer marketing for Ramzan campaigns

The Ramadan festival significantly impacts consumers' buying decisions, making it an ideal time for brands to promote their products and services across all categories. (Representative Image: fajar herlambang via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Influencer Marketing: Industry welcomes govt’s new guidelines for celebrities, social media influencers

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)

Titled “Endorsements Know-hows!”, the new guidelines state that endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” “collaboration” or “paid promotion” can be used.

Lenskart’s Peyush Bansal: I’m not a celebrity entrepreneur and I don’t have aspirations to be one

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Lenskart’s co-founder, chief executive and people officer, Peyush Bansal on the brand’s ad campaign featuring Karan Johar, his appearance in the films and the cult of celebrity founders.

Indian short-form video apps are intimidating competitors for global tech giants: Redseer Strategy Consultants report

Bharatiya Janata Party took the third position with a 15 percent ad volume share. (Representative image by Randy Fath via Unsplash)

Leading Indian short-form video (SFV) players have come close to global players in SFV terms of scale while having similar engagement levels. The Indian SFV market monetisation is at the cusp of a breakout and could potentially be an opportunity of $8-12 billion by 2030.

Weekly Shorts: Tips on influencer marketing for services-based businesses

Influencer marketing for the service sector is more complex than product-based promotions. Service-based businesses have intangible products in most cases, which puts the customers at a buying risk because they don't know what they're getting before actually getting the service. (Representative Image: Roberto Nickson via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Content creators write books to enhance their personal brands

Currently, non-fiction books are teeming and vibrant. According to multiple reports, the share of non-fiction has gone up 58 percent in the last few years. Publishers observe that readers are picking up non-fiction books more than ever. (Image source - Amazon)

As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.