May 2023 – Page 18 – storyboard18

CXO Moves: Exec movements at Jet Airways, Nykaa, McCann Worldgroup, Paytm, Havas Media Group India, Carat India and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Sanjiv Kapoor, Varghese John, Neha Agarwalla and Sangeet Chaudhary)

Executive moves in the world of brands and agencies.

Biz Moves: Starcom India, Tilt Brand Solutions and DViO Digital

Publicis Groupe India’s Starcom India won the account of More Retail, where the responsibility will include coming up with a brand marketing strategy, designing a roadmap, and bringing in valuable, enriching media-led brand experiences and deep insights on the business. (Representative Image: Gene Devine via Unsplash)

Keep up with all the key business wins and the account movements.

Akshay Kumar: I’ve been wearing athleisure when people didn’t know what athleisure is

Athleisure has picked up since the pandemic as hybrid working has pushed consumers to opt for comfort clothing. The company wants to start its expansion journey from urban centers and then take it to Tier 2-3 markets. (Still from an ad)

Akshay Kumar launches flagship store after introducing his athleisure-wear brand Force IX earlier this year. Plans to expand to ten stores by the end 2023. Storyboard18 caught up with Kumar on the sidelines of the store launch.