PepsiCo India – storyboard18

Interview with Pepsico India’s Vineet Sharma

Vineet Sharma, category director- Mountain Dew, Pepsico India

Vineet Sharma, category director- Mountain Dew, Pepsico India, speaks on the brand’s new take on Darr Ke Aage Jeet Hai campaign.

Why PepsiCo India’s Lay’s launched gourmet chips

Shailja Joshi, director-marketing, potato chips category, PepsiCo India.

Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.

How deep is your love for deepfakes? We ask marketers

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it’s tricky territory.